Five Ways Your Business Can Improve Its Search Engine Rankings
In an age where most business happens online, not showing up in Google search results can really hurt you. While there’s no real shortcut to showing up consistently on web searches, there are a few quick fixes to get your site to show up on your potential customer’s search results...
1. HTML tags - Important HTML tags include the title tag, meta description and meta keywords. Make sure each page of your website has appropriate HTML tags. The title tag of each page should be unique and relevant to that particular page.
2. Alternative text images - Ensure that most of the images on your website have alternative text tags. Alt tags are basically descriptions for images. By adding relevant alternative tags to images, you are allowing search engines to recognize them, which will improve the likelihood of your page showing up in search results.
3. File hierarchy - How simple is your HTML file hierarchy? Check to see if your website’s pages are logically situated and avoid too many unnecessary folders. For example: ‘NFL=>Teams=>PittsburghSteelers’ is a better folder structure than ‘NFL=>Teams=>NFCEast=>PittsburghSteelers’, because here ‘NFCEast’ is redundant and only serves to push the Steelers page deeper down the order. This complexity makes your site less likely to show up on search results for people searching for Steelers websites.
4. Sitemap - A sitemap acts as a navigational guide for your visitors as well as search engines. Does your website have one? If not, then it’s time to put up a site map on your website.
5. Content quality - Read your website content to determine its quality. Is your content written for search engines or actual visitors? Is it stuffed with keywords? Does it truly add value to your audience, or is simply there to fill up the page? Answer these questions and make sure it has value for your audience. Value for your audience translates to better search engine rankings.
How the cloud saves smaller firms money OK. You pay someone to store all of your data in the cloud, as opposed to keeping it on your own server and backing it up. And you pay on an ongoing basis. How is that possibly going to be cheaper than just making a one-time investment and keeping it your self? Let’s count the ways: (1) You lose the hardware expense –a capital expenditure cost. (2) If that hardware fails, you are out in the cold. (3) Someone has to maintain that hardware. In house IT labor is expensive. (4) If you need more capacity, you have to ramp up at a tiered level, which means you may need to buy capacity you don’t presently need (5) All of that hardware runs on software, which costs money (6) All of that software needs to be installed, updated, etc. (see # 3) (7) All of that hardware and software has to run 24/7. Are you large enough to pay for in house monitoring and support 24/7? (See again #3) (8) All of that data has to be protected with security software, which…
You can have all the locks on your data center and have all the network security available, but nothing will keep your data safe if your employees are careless with passwords. Change Passwords - Most security experts recommend that companies change out all passwords every 30 to 90 days.Require passwords that mix upper and lowercase, number, and a symbol.Teach employees NOT to use standard dictionary words ( in any language), or personal data that can be known, or can be stolen: addresses, telephone numbers, SSNs, etc.Emphasize that employees should not access anything using another employee's login. To save time or for convenience, employees may leave systems and screens open and let others access them. This is usually done so one person doesn't have to take the time to logout and the next take the effort to log back in. Make a policy regarding this and enforce it. If you see this happening, make sure they are aware of it.These are just a few basic password hints, but they can …
The Cloud: Are there security issues? For many, the idea of offloading their data to another physical/virtual location can seem like a security risk. It seems counter intuitive that moving data away from “ home” is safer. But is that really true? Any server stored at your location is probably more physically vulnerable than one protected in a large server farm. If you had a fire, flood, or other physical damage that included damage to your server, what would be the result? Also, are your backups stored on–site? If a major event damaged your entire physical location, those backups would be also lost. There is a second reason the cloud may be safer: security. All of your data, no matter where it is located, may be vulnerable to cyber attacks and data breaches. However, cloud storage providers probably offer some of the most sophisticated security projection available. It is unlikely that a small or even mid-sized firm has the internal resources and research capacity to maintain an equival…