Many SMB owners think IT downtime only costs them a few productive hours, but there’s a lot more at stake when your systems go down. Customer satisfaction and loss of brand integrity are just two of the key losses apart from the more evident costs such as lost productivity and a temporary dip in sales.
Here’s a few other ways downtime can hurt your business:
1. Customer Loss - Today’s buyer lacks patience; They are used to getting everything at the click of a mouse, at the tap of a finger. Suppose they are looking for the kind of products/services that you offer and your site doesn’t load or is unavailable—even if temporarily-- you are likely to lose them to a competitor—permanently.
2. Damage to Brand Reputation - Customers are now using Social media platforms like Facebook and Twitter and blogs to vent their bad brand experiences. Imagine an irate customer who doesn’t know if their card was charged on your site, or not, due to a server error. If it’s your bad day, they could probably be using Facebook or Twitter to share their bad experience, and it could be viewed by hundreds of people, causing irreparable harm to your brand image.
3. Loss of Productivity - When your systems don’t work, this can have a direct impact on your employees’ productivity. Consider a research firm of 200 employees where they primarily rely on internet connectivity to access the knowledge base. If the server hosting the knowledge base is down, there’s a total loss of at least 1600 work hours for one day.
4. Overtime, Repair and Recovery, Compensatory costs - In the above case, imagine the overtime wages the business would have to incur if they were to make up for the work loss they faced owing to downtime. In addition, there’s always the cost of repair—the money the business would have to shell out to fix the issue that caused the downtime and get the server up and running again.
In some cases, businesses would have to incur additional costs to make customers happy. These could include giving away the product for free or at a discount, or using priority shipping to make up for a delayed order.
5. Possible Lawsuits - Businesses could also be at the receiving end of lawsuits. For example, a downtime that has an impact on production, delivery or finances of the customer could invite litigation.
6. Marketing Efforts Rendered Useless - Consider a pay-per-click advertisement that shows up for the right keywords on Google, or an extensive e-mail campaign that your business engages in. However, when the prospect clicks on the link, all they see is an error message - Isn’t that a waste of your marketing budget?
The bottom line—one natural disaster, one technical snag or just one power outage has the power to put you out of business - both virtually and in reality. It’s probably time to think about how you can mitigate the threat of a possible downtime and whether your MSP can act as an effective and efficient ally in this battle for you.
How the cloud saves smaller firms money OK. You pay someone to store all of your data in the cloud, as opposed to keeping it on your own server and backing it up. And you pay on an ongoing basis. How is that possibly going to be cheaper than just making a one-time investment and keeping it your self? Let’s count the ways: (1) You lose the hardware expense –a capital expenditure cost. (2) If that hardware fails, you are out in the cold. (3) Someone has to maintain that hardware. In house IT labor is expensive. (4) If you need more capacity, you have to ramp up at a tiered level, which means you may need to buy capacity you don’t presently need (5) All of that hardware runs on software, which costs money (6) All of that software needs to be installed, updated, etc. (see # 3) (7) All of that hardware and software has to run 24/7. Are you large enough to pay for in house monitoring and support 24/7? (See again #3) (8) All of that data has to be protected with security software, which…
You can have all the locks on your data center and have all the network security available, but nothing will keep your data safe if your employees are careless with passwords. Change Passwords - Most security experts recommend that companies change out all passwords every 30 to 90 days.Require passwords that mix upper and lowercase, number, and a symbol.Teach employees NOT to use standard dictionary words ( in any language), or personal data that can be known, or can be stolen: addresses, telephone numbers, SSNs, etc.Emphasize that employees should not access anything using another employee's login. To save time or for convenience, employees may leave systems and screens open and let others access them. This is usually done so one person doesn't have to take the time to logout and the next take the effort to log back in. Make a policy regarding this and enforce it. If you see this happening, make sure they are aware of it.These are just a few basic password hints, but they can …
The cloud refers to using off site computing resources and storage to supplement or even replace the use of on-site/in-house resources. Instead of buying hardware and software to support your business, you are basically outsourcing this set of tasks.
There are 4 benefits for the small firm and today we will look at the first 2.
Elasticity - With onsite computing, if you need additional capacity you have no choice but to purchase that capacity in discrete steps, which means bearing the costs of being over-capacity for a period of time until growth catches up. Onsite computing also means you must have the capacity to handle your own peak computing and storage demands, and resources may go underutilized much of the time. The cloud allows complete elasticity in the utilization of computing resources. You buy only what you need, as you need it. You can grow or downsize as the business demands.
Pay as you go - On-site hardware involves significant capital expenditures. The cloud allows you to …