Many SMB owners think IT downtime only costs them a few productive hours, but there’s a lot more at stake when your systems go down. Customer satisfaction and loss of brand integrity are just two of the key losses apart from the more evident costs such as lost productivity and a temporary dip in sales.
Here’s a few other ways downtime can hurt your business:
1. Customer Loss - Today’s buyer lacks patience; They are used to getting everything at the click of a mouse, at the tap of a finger. Suppose they are looking for the kind of products/services that you offer and your site doesn’t load or is unavailable—even if temporarily-- you are likely to lose them to a competitor—permanently.
2. Damage to Brand Reputation - Customers are now using Social media platforms like Facebook and Twitter and blogs to vent their bad brand experiences. Imagine an irate customer who doesn’t know if their card was charged on your site, or not, due to a server error. If it’s your bad day, they could probably be using Facebook or Twitter to share their bad experience, and it could be viewed by hundreds of people, causing irreparable harm to your brand image.
3. Loss of Productivity - When your systems don’t work, this can have a direct impact on your employees’ productivity. Consider a research firm of 200 employees where they primarily rely on internet connectivity to access the knowledge base. If the server hosting the knowledge base is down, there’s a total loss of at least 1600 work hours for one day.
4. Overtime, Repair and Recovery, Compensatory costs - In the above case, imagine the overtime wages the business would have to incur if they were to make up for the work loss they faced owing to downtime. In addition, there’s always the cost of repair—the money the business would have to shell out to fix the issue that caused the downtime and get the server up and running again.
In some cases, businesses would have to incur additional costs to make customers happy. These could include giving away the product for free or at a discount, or using priority shipping to make up for a delayed order.
5. Possible Lawsuits - Businesses could also be at the receiving end of lawsuits. For example, a downtime that has an impact on production, delivery or finances of the customer could invite litigation.
6. Marketing Efforts Rendered Useless - Consider a pay-per-click advertisement that shows up for the right keywords on Google, or an extensive e-mail campaign that your business engages in. However, when the prospect clicks on the link, all they see is an error message - Isn’t that a waste of your marketing budget?
The bottom line—one natural disaster, one technical snag or just one power outage has the power to put you out of business - both virtually and in reality. It’s probably time to think about how you can mitigate the threat of a possible downtime and whether your MSP can act as an effective and efficient ally in this battle for you.
Benefits of Using VoIP Technology More and more businesses are implementing Voice over Internet Protocol or VoIP technology because of its versatility, flexibility and cost effectiveness. With new developments in this technology, the scope of its applications is widening. It is becoming more than just voice communications technology. That is why businesses of all sizes are migrating at an increasing rate. Here is a short list of some of the benefits. Versatility/Flexibility: There are many VoIP service companies that have been working feverishly to enhance the use of this technology. They are bundling up other communication applications into a single unified communication platform to increase the efficiency for businesses. This means all modes of communication such as voice, fax, video, web conferencing and emails can be utilized, using a single software application. The ability of this application to convert voice into an email or fax into an email can bring a tremendous amount of effi…
BYOD: Why is This Concept So Attractive to Employees? Bring Your Own Device, or BYOD, to work was an idea a few years ago that is becoming a reality very fast. To use your personal smartphone, tablet or laptop for work seems increasingly natural. Employees are embracing this concept without any serious reservations. As more and more business activity becomes technology driven, to have electronic gadgets right by your side all the time make sense. According to a survey conducted by Logicalis about 75% of employees in high growth markets such as Brazil and Russia and 44% in developed markets bring their own devices to work. Let's examine all the factors causing people to want to use their own devices at work. Familiarity: This may be the most relevant reason for someone to bring their own tablet or laptop to work. It may be the operating system, web browser, or other apps on their devices that they know so well and feel comfortable using.Convenience: Companies have been providing their…
VoIP: A New Dimension in Communication for SMBs Voice over Internet Protocol or VoIP is about a decade old technology that is gaining popularity among individual subscribers and businesses. In conventional systems, phone calls are made using telephones or handsets that are connected by phone cables. These calls are routed using the Public Switched Telephone Network (PSTN,) carrying a signal from one telephone to the other. But instead of connecting telephones to the phone cables through phone jacks in the walls, VoIP uses the internet where phones can be connected to broadband devices, adapters or PCs using broadband. With this system, voice is converted into a digital signal and carried over the Internet. Let's take a look at all the options that are available to make calls using VoIP. Make Calls from a PC: Using this platform a call can be placed from your PC. Your computer is connected to the Internet via broadband. A specially designed software app allows you to place and receiv…