Seven ‘Must Haves’ for Your Small Business Website
Your website represents your business and so building and maintaining it need to be of primary concern to you as a business owner. We often find business owners struggling with their websites saying things like: "My website looks great, but I am not able to convert" or "I invested so much into creating my website, but I don't get many hits.” These things are very common pains faced by businesses, especially small business. If you aren’t sure where to start your site improvement project, this post will get you rolling in the right direction with seven key areas you need to pay attention to when it comes to your website.
1. Content - Make sure your site has a significant amount of content and that the content is relevant and meaningful. Having the right amount of good content adds value and appeals to your target audience. Don't fill the site with jargon and keywords just for the sake of it, lack of relevant content won’t help you improve your conversion rate.
2. Testimonials - Nothing has more impact on your prospects than them hearing about your product/service from their peers. So make sure your site showcases testimonials from your satisfied customers.
3. Social Media Icons - Social Media, when done correctly, it is a great medium to enhance your brand presence online. Get on popular social media networks and invite your website visitors to join you there - that way they will hear more about you from your fans at the social network.
4. Contact Information - Tell your web visitors how to get in touch with you. They shouldn't have to search the entire site before knowing how to contact you. Provide your contact information/contact form very clearly for them to use.
5. Tracking - Incorporate a web-site tracker that helps you track the leads that come in from your website. You can use services such as Google Analytics that are free and provide you basic details such as number of hits, location, time spent on pages, etc.
6. Loading Time - Web visitors today have little patience and lots of choices. So, it is important that your site loads quickly, otherwise they move on to the next search result.
7. SEO - Search engine optimization is a key factor in determining the ROI of your website. Make sure your site is optimized for search engines so that it shows up when your prospects search for you.
How the cloud saves smaller firms money OK. You pay someone to store all of your data in the cloud, as opposed to keeping it on your own server and backing it up. And you pay on an ongoing basis. How is that possibly going to be cheaper than just making a one-time investment and keeping it your self? Let’s count the ways: (1) You lose the hardware expense –a capital expenditure cost. (2) If that hardware fails, you are out in the cold. (3) Someone has to maintain that hardware. In house IT labor is expensive. (4) If you need more capacity, you have to ramp up at a tiered level, which means you may need to buy capacity you don’t presently need (5) All of that hardware runs on software, which costs money (6) All of that software needs to be installed, updated, etc. (see # 3) (7) All of that hardware and software has to run 24/7. Are you large enough to pay for in house monitoring and support 24/7? (See again #3) (8) All of that data has to be protected with security software, which…
You can have all the locks on your data center and have all the network security available, but nothing will keep your data safe if your employees are careless with passwords. Change Passwords - Most security experts recommend that companies change out all passwords every 30 to 90 days.Require passwords that mix upper and lowercase, number, and a symbol.Teach employees NOT to use standard dictionary words ( in any language), or personal data that can be known, or can be stolen: addresses, telephone numbers, SSNs, etc.Emphasize that employees should not access anything using another employee's login. To save time or for convenience, employees may leave systems and screens open and let others access them. This is usually done so one person doesn't have to take the time to logout and the next take the effort to log back in. Make a policy regarding this and enforce it. If you see this happening, make sure they are aware of it.These are just a few basic password hints, but they can …
The Cloud: Are there security issues? For many, the idea of offloading their data to another physical/virtual location can seem like a security risk. It seems counter intuitive that moving data away from “ home” is safer. But is that really true? Any server stored at your location is probably more physically vulnerable than one protected in a large server farm. If you had a fire, flood, or other physical damage that included damage to your server, what would be the result? Also, are your backups stored on–site? If a major event damaged your entire physical location, those backups would be also lost. There is a second reason the cloud may be safer: security. All of your data, no matter where it is located, may be vulnerable to cyber attacks and data breaches. However, cloud storage providers probably offer some of the most sophisticated security projection available. It is unlikely that a small or even mid-sized firm has the internal resources and research capacity to maintain an equival…