Seven ‘Must Haves’ for Your Small Business Website
Your website represents your business and so building and maintaining it need to be of primary concern to you as a business owner. We often find business owners struggling with their websites saying things like: "My website looks great, but I am not able to convert" or "I invested so much into creating my website, but I don't get many hits.” These things are very common pains faced by businesses, especially small business. If you aren’t sure where to start your site improvement project, this post will get you rolling in the right direction with seven key areas you need to pay attention to when it comes to your website.
1. Content - Make sure your site has a significant amount of content and that the content is relevant and meaningful. Having the right amount of good content adds value and appeals to your target audience. Don't fill the site with jargon and keywords just for the sake of it, lack of relevant content won’t help you improve your conversion rate.
2. Testimonials - Nothing has more impact on your prospects than them hearing about your product/service from their peers. So make sure your site showcases testimonials from your satisfied customers.
3. Social Media Icons - Social Media, when done correctly, it is a great medium to enhance your brand presence online. Get on popular social media networks and invite your website visitors to join you there - that way they will hear more about you from your fans at the social network.
4. Contact Information - Tell your web visitors how to get in touch with you. They shouldn't have to search the entire site before knowing how to contact you. Provide your contact information/contact form very clearly for them to use.
5. Tracking - Incorporate a web-site tracker that helps you track the leads that come in from your website. You can use services such as Google Analytics that are free and provide you basic details such as number of hits, location, time spent on pages, etc.
6. Loading Time - Web visitors today have little patience and lots of choices. So, it is important that your site loads quickly, otherwise they move on to the next search result.
7. SEO - Search engine optimization is a key factor in determining the ROI of your website. Make sure your site is optimized for search engines so that it shows up when your prospects search for you.
A recent article by The Guardian (UK) states that the cloud industry is set to see a growth of around 30% soon. But many small and medium business owners are still struggling to make sense of the cloud and how it can benefit them. If you are one of them, then here’s what’s in store for you when you migrate to the cloud:1. Connectivity - Being on the cloud gives you unparalleled connectivity to your data—from anywhere and at any time. All you need is a device that can connect you to the web and you are set!2. Save On Hardware Costs - Using the cloud for certain programs spares you the cost of investing in specific hardware. Even devices as simple as your smartphone or a tablet can help you access those applications so you don’t have to spend money on dedicated hardware. Studies have shown that cloud users end up enjoying as much as a 17% IT cost reduction compared to their non-cloud counterparts.3. Cloud Enables SAAS - The cloud allows you to use software as a service. Microsoft 365 i…
Benefits of Using VoIP Technology More and more businesses are implementing Voice over Internet Protocol or VoIP technology because of its versatility, flexibility and cost effectiveness. With new developments in this technology, the scope of its applications is widening. It is becoming more than just voice communications technology. That is why businesses of all sizes are migrating at an increasing rate. Here is a short list of some of the benefits. Versatility/Flexibility: There are many VoIP service companies that have been working feverishly to enhance the use of this technology. They are bundling up other communication applications into a single unified communication platform to increase the efficiency for businesses. This means all modes of communication such as voice, fax, video, web conferencing and emails can be utilized, using a single software application. The ability of this application to convert voice into an email or fax into an email can bring a tremendous amount of effi…
Is That a Business Continuity Plan in Your Pocket or a Bunch of Jargon?
Technology is full of difficult jargon. To further complicate things, certain terms are often used in a different context between one publication or service provider and the next. An example of this is the usage of backup, disaster recovery, and business continuity. These terms are commonly used interchangeably, often resulting in confusion. In an effort to alleviate some of this confusion, let's describe each physical process. You will see an overlay among all three, although they are each different processes. Backup – In IT lingo, the most basic description of backup is the act of copying data, as in files or programs, from its original location to another. The purpose of this is to ensure that the original files or programs are retrievable in the event of any accidental deletion, hardware or software failure, or any other type of tampering, corruption and theft.
It's important to remember that the term …