BYOD: Why is This Concept So Attractive to Employees?
BYOD: Why is This Concept So Attractive to Employees? Bring Your Own Device, or BYOD, to work was an idea a few years ago that is becoming a reality very fast. To use your personal smartphone, tablet or laptop for work seems increasingly natural. Employees are embracing this concept without any serious reservations. As more and more business activity becomes technology driven, to have electronic gadgets right by your side all the time make sense. According to a survey conducted by Logicalis about 75% of employees in high growth markets such as Brazil and Russia and 44% in developed markets bring their own devices to work. Let's examine all the factors causing people to want to use their own devices at work. Familiarity: This may be the most relevant reason for someone to bring their own tablet or laptop to work. It may be the operating system, web browser, or other apps on their devices that they know so well and feel comfortable using. Convenience: Companies have been pr...