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Showing posts from June, 2018

With Ransomware, The ONLY Cure Is Prevention

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With Ransomware, The ONLY Cure Is Prevention It just keeps showing up in the news. Ransomware seems to just not come to an end. If you haven't heard, ransomware is a particularly nasty virus that freezes access to your data and then demands a ransom, usually in bitcoin. The worst thing about it is that once you are hit, there is almost nothing you can do. There are only 2 options: don't pay the ransom and lose your data, or pay it. There is no "downloadable" fix. You are stuck. With ransomware, the ONLY cure is prevention. In the case of ransomware you need to be constantly updating your data and securing it in isolation from your network. Even then, if your backup system overrides your older data each time it backs up, you can actually save the virus if it has infected your system at the time of the backup. To make sure you are as protected as you can be, we strongly recommend you contact a technical security expert to consult on the best way to protect against ransom…

Business Trade Shows Part III: After the Event

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So, you made it back home from the show. You're exhausted and work has backed up in your absence. Here is where the entire investment in the show can go down the drain. Follow-up is critical. Every one of those prospects need to have follow-up. Lots of it. One contact isn't going to be enough. First, send out a short email drip that includes a 'thanks for visiting us at the trade show.' The second should be a 'call to action' email. Send an invitation to meet via phone or in person, and add something for them to download. The download can be a whitepaper, or even just your brochure, but it is always good to attach something. Now comes the really hard work. Contacting prospects. No one is going to just mail you revenues. You need to actively market to your trade show visitors. If some seem uninterested, put their names in a tickler file to try back in 6 months. Just be sure not to just let them drop; the situation may change in the future. In summary, look at a tra…