Downtime is bad news for any business whether big or small.
A recent two-hour New York Times' downtime occurrence sent Twitter ablaze and their stock price plummeting.
Google going down for one to five hours resulted in lost revenue up to $500,000 and decreased overall web traffic by 40%.
We know what you're thinking. Holy crap, Google makes $100,000 an hour? Yeah... insane, huh?
While the hourly cost of downtime for a small-to-medium sized business won't be nearly as large as that astronomical Google figure, downtime is often more detrimental to smaller companies. Smaller enterprises are more susceptible to downtime and are neither large nor profitable enough to sustain its short and long-term effects.
Downtime Leads to Unhappy/Unproductive Employees
Even the happiest of employees become dissatisfied when they can't perform basic day-to-day job functions or properly service customers or clients.
While some employees may use downtime as an excuse to lean back, put their feet up, and comfortably collect their hourly pay, we're talking about those employees who come to work to actually work.
And don't forget your IT guy or tech crew. They can't necessarily sit back and twiddle their thumbs when downtime occurs because they're typically taking the brunt of the storm. They will ultimately grow tired of the daily routine of having to put out fires and having neither the additional manpower nor resources to change things for the better.
These things lead to high employee turnover and the expenses that come with training and re-training a revolving door of employees.
Downtime Leads to Customer Dissatisfaction
Customers and clients grow weary whenever critical components of your operations – or the services they either expect or pay for - cannot be accessed.
Nearly 50% of customers will move on to a competitor if they encounter downtime of five minutes or more. These customers represent significant lost revenue.
While some suggest this is a bigger problem in the retail sector, other types of businesses are impacted as well. Have you ever clicked a link from search engine results only to quickly bolt when the page didn't load, you couldn't complete an online transaction, or you were greeted with a "Technical Difficulties – Be Back Up Soon!" message?
Did you give up on finding what you were looking for or did you wait it out? You did neither. You went back to Google and found someone else offering a similar service or product that satisfied your yearning for instant gratification.
Downtime Ruins Your Reputation
One of the most commonly overlooked consequences of downtime is the hit your company's reputation takes online. In this age of social media, one person's bad experience is broadcast to dozens or even hundreds of followers. Bad news spreads faster than ever and has lasting repercussions.
"It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently." -- Warren Buffet.
Protect Your Bottom Line
The challenge for small businesses has always been how to minimize single-point-of-failure downtime using their limited IT resources. This is why downtime kills so many small businesses. They can't prevent it and they can't react quickly enough.
Thankfully, there are end-to-end business continuity solutions available today that integrate Remote Monitoring and Management (RMM) software, 24/7 access to a Network Operations Center (NOC), and advanced backup and disaster recovery solutions to alleviate this issue.
Not only do these methods minimize downtime and get businesses back up and running quickly, but they can reduce the cost of technology infrastructure maintenance by as much as 80 percent.
It's time that small businesses stop being victims to the silent killer that is downtime.
Benefits of Using VoIP Technology More and more businesses are implementing Voice over Internet Protocol or VoIP technology because of its versatility, flexibility and cost effectiveness. With new developments in this technology, the scope of its applications is widening. It is becoming more than just voice communications technology. That is why businesses of all sizes are migrating at an increasing rate. Here is a short list of some of the benefits. Versatility/Flexibility: There are many VoIP service companies that have been working feverishly to enhance the use of this technology. They are bundling up other communication applications into a single unified communication platform to increase the efficiency for businesses. This means all modes of communication such as voice, fax, video, web conferencing and emails can be utilized, using a single software application. The ability of this application to convert voice into an email or fax into an email can bring a tremendous amount of effi…
BYOD: Why is This Concept So Attractive to Employees? Bring Your Own Device, or BYOD, to work was an idea a few years ago that is becoming a reality very fast. To use your personal smartphone, tablet or laptop for work seems increasingly natural. Employees are embracing this concept without any serious reservations. As more and more business activity becomes technology driven, to have electronic gadgets right by your side all the time make sense. According to a survey conducted by Logicalis about 75% of employees in high growth markets such as Brazil and Russia and 44% in developed markets bring their own devices to work. Let's examine all the factors causing people to want to use their own devices at work. Familiarity: This may be the most relevant reason for someone to bring their own tablet or laptop to work. It may be the operating system, web browser, or other apps on their devices that they know so well and feel comfortable using.Convenience: Companies have been providing their…
VoIP: A New Dimension in Communication for SMBs Voice over Internet Protocol or VoIP is about a decade old technology that is gaining popularity among individual subscribers and businesses. In conventional systems, phone calls are made using telephones or handsets that are connected by phone cables. These calls are routed using the Public Switched Telephone Network (PSTN,) carrying a signal from one telephone to the other. But instead of connecting telephones to the phone cables through phone jacks in the walls, VoIP uses the internet where phones can be connected to broadband devices, adapters or PCs using broadband. With this system, voice is converted into a digital signal and carried over the Internet. Let's take a look at all the options that are available to make calls using VoIP. Make Calls from a PC: Using this platform a call can be placed from your PC. Your computer is connected to the Internet via broadband. A specially designed software app allows you to place and receiv…